Cameron Ray Rexroat is the bright-eyed entrepreneur you see throughout Simply One other Jay’s web site and Instagram web page. He’s puffing on pre-rolls in a forest of redwoods, laughing over bong rips with mates in excessive locations and casually rolling up on marble trays. However there are literally two brains behind this firm’s try and make cannabis extra stunning in a world nonetheless making an attempt to stigmatize the plant.
Rexroat and his accomplice Nick Abell are on a mission to deliver illustration to the cannabis trade. They do that by their way of life images collective, which focuses on a health-centered method to consumption with upscale aesthetics. They provide providers to manufacturers and influencers in want of assist pulling collectively their digital content material, whether or not it’s photographs, commercials, endorsements or social media administration. And it began with a easy need to vary the best way we have a look at cannabis.
“The title for our model really happened in the future after we have been simply smoking and having enjoyable,” Rexroat explains. “I had began noticing on social media that cannabis wasn’t being showcased within the elevated method that it deserved. We have been simply sitting round, developing with names and we got here up with ‘Simply One other Jay’ as a play on the phrase ‘simply one other day,’ just like the Girl Gaga tune.”
Since they run their very own firm, Rexroat and Abell get to decide on who they work with and the way they share their assets. For them, it’s not all about earning profits. They are saying they’re deliberate about teaming up with others who share their values and need to transfer the trade ahead.
“I like working with purchasers which have actually sturdy ethics and a powerful goal,” Rexroat says. “It’s actually refreshing to work with people who find themselves dedicated to representing cannabis accurately, as a result of not solely does that set a regular, it additionally raises the bar and units the cannabis trade aside.
It’s been vital for the duo to not solely assist to enhance the look of
“We have been noticing we have been solely showcased in occasions equivalent to Delight Month, however after that it was like we by no means existed,” Rexroat says. “[Now], that could be a large driver in all the things that we do. We have to break down not solely the stigma, but additionally educate individuals about cannabis and spotlight discrimination that’s happening inside the trade.”
However regardless of obstacles within the pathway to creating a very inclusive trade, they’re hopeful that issues will proceed to evolve as extra girls, individuals of colour and different underrepresented teams in cannabis make house for themselves.
“With this being our second yr within the trade, I’ve seen an enormous distinction in cannabis promoting. I’ve seen individuals who share our identical values for imagery rising from the trade and that’s actually vital,” Rexroat says. “The principle purpose is to make sure that we’re not making the identical errors as all people else.”
Trying Ahead to the Future
Proper now, these entrepreneurs are focusing their power within the route of a transfer to Portland in an effort to escape the lag in laws the place they reside in Arizona. Although medical marijuana was legalized within the state in 2010, Arizona only in the near past handed the testing invoice that will require all corporations to check their merchandise for contaminants like mildew and pesticides.
Rexroat and Abell really feel their state has a protracted method to go, in order that they determined to maneuver on to greener — and extra superior — pastures.
“Our transfer can also be motivated by the present lack of variety within the state that we stay in,” Rexroat says. “We simply need to set ourselves aside in several areas and study.”
Shifting ahead, Simply One other Jay has hopes of crossing over into different industries, significantly the style trade, the place Rexroat started his profession. Their ambitions have been bolstered by the truth that trend publications have an consciousness of cannabis — however Rexroat feels assured there’s extra work to be carried out in that house.
“Articles about cannabis have been revealed by the likes of Vogue, however they weren’t written nor photographed by individuals from the cannabis trade, individuals of colour or people who find themselves homosexual,” he says. “I’d like to problem them to to not simply discuss cannabis, however to incorporate the individuals who signify it as effectively.”
TELL US, have you ever ever posted any photographs of your cannabis consumption on social media?
Initially revealed in Subject 37 of Hashish Now. LEARN MORE