The authorized marijuana enterprise in america is rising exponentially and a few of our favourite black celebrities are leaping on the bandwagon and rightfully cashing out.

Although a controversial drug, many declare marijuana has helped them address numerous ailments and conditions and for a few years now, such folks have been pushing for its legalization. As extra states are passing legal guidelines permitting the sale of marijuana in some type, entrepreneurs, together with celebrities, are flocking into the business to make some money.

The most recent to affix the occasion is hip-hop’s first billionaire, Jay-Z, who was on Tuesday introduced as the brand new Chief Model Strategist of California primarily based cannabis shopper merchandise firm Caliva in a multi-year partnership.

In his new position, the multi-platinum promoting rapper will participate in driving a artistic path for the corporate, outreach efforts in addition to model technique, in line with a press release launched by Caliva. Moreover, he may even work to offer the mandatory help to ex-felons who’re excited by venturing into the enterprise however are barred because of their felony report via “advocacy, job coaching, and total worker and workforce growth.”

“Something I do, I wish to do appropriately and on the highest degree,” Jay-Z mentioned about his new position. “With all of the potential within the cannabis business, Caliva’s experience and ethos makes them one of the best accomplice for this endeavor. We wish to create one thing wonderful, have enjoyable within the course of, do good and convey folks alongside the way in which.”

The CEO of Caliva, Dennis O’Malley, shared his pleasure and optimism about their new partnership and likewise expressed gratitude to the Grammy award-winning rapper for selecting them.

“For Jay-Z to hunt out Caliva as a accomplice is humbling and confirms our mission of being essentially the most trusted title in cannabis,” O’Malley advised Rolling Stone. “To seek out that we had been in full alignment round our values and ethos was only a residence run. We consider this partnership is unparalleled on this or any enterprise and we couldn’t be extra happy to be working with him and have him as our Chief Model Strategist.”

Jay-Z has since joined a listing of different black celebrities who’re already making it large within the marijuana enterprise corresponding to boxing legend Mike Tyson, whose Tyson Holistic firm sells marijuana merchandise and different edibles, rapper Snoop Dogg, who owns Leafs by Snoop, a premier cannabis model accessible in retail shops and medical dispensaries in Colorado, and Whoopi Goldberg, who has a medical marijuana firm that cares for girls affected by extreme menstrual cramps or aches.

Different celebrities cashing in on the business are Stephen Marley, who launched an official Bob Marley cannabis model in 2016 in Oregon and former NBA gamers, Cliff Robinson and Al Harrington, who additionally run corporations that produce cannabis-based merchandise.