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The U.S. triathlon group has signed a deal with Colorado CBD corporation Pure Spectrum in a 1st move toward cannabis use by an Olympic group.

The deal was created following the group determined that Pure Spectrum makes use of industrial hemp to manufacture its goods and adheres to “strict third-celebration testing protocols,” deeming the company’s goods secure for use by its athletes, the governing physique mentioned Monday.

USA Triathlon mentioned it is the 1st national governing physique in the Olympics method partnering with a CBD maker.

Elite athletes are not only utilizing CBD, but they’re also obtaining in on the organization finish by establishing their personal signature brands or signing offers with CBD providers.

Megan Rapinoe, a U.S. women’s soccer player and the 2019 FIFA Women’s Player of the Year award winner, mentioned Saturday that she and her twin sister, Rachael, are launching a CBD brand, Mendi.

The soccer star will be the brand’s 1st athlete ambassador and also will contribute as a board adviser and strategic companion assisting with brand tactic and solution improvement, according to the Mendi web site.

“Although CBD goods are nonetheless stigmatized in most pro leagues, there is no greater athlete to lead the charge in moving the needle for cannabis use as an option recovery tool,” the corporation mentioned in a statement announcing the deal.

CBD endorsements have come to be additional commonplace amongst athletes in experienced sports leagues and associations, such as the National Football League and Specialist Golfers’ Association of America.

Laura Drotleff can be reached at [email protected]

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