Sharepoint Federated Bing Search not returning results

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I am unable to add Bing as a result set for search

I have setup the result source as
http://www.bing.com/search?q={searchTerms}&format=rss&Market=en-u

and added it to a query Rule

but nothing gets returned

When i test that query it returns an error


SEARCH RESULT PREVIEW
Sorry, something went wrong.
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Internal Server Error

Correlation ID: c0ff6b9f-0002-0000-45f2-fd8eb5f6177f


I have followed the steps in….
https://social.technet.microsoft.com/wiki/contents/articles/36682.integrate-bing-search-in-sharepoint-online.aspx
Without success.

Has something changed and it is no longer the way to get federated search results, or have i missed a step?

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