The query of whether or not you can hyperlink to your personal merchandise on Amazon comes up once again and once again when utilizing an Amazon Associates affiliate hyperlink. The answer is the identical, whether or not you are linking to your personal item or somebody else’s item on Amazon – you have to have to have an affiliate disclosure that is compliant with each Amazon and the FTC specifications.
If you are actually just questioning whether or not it is OK to hyperlink to merchandise on Amazon when not utilizing an Amazon affiliate hyperlink, you haven’t got something to disclose – just go ahead and hyperlink to Amazon.
There are a couple of issues to contemplate when it comes to inserting Amazon Affiliate hyperlinks on your internet site, and 1 of the greatest approaches of staying compliant is to use an Amazon Affiliate Hyperlink Management tool such as Amalinks Pro and stick to their guidance closely on their weblog.
This post from the Amalinks Pro Weblog in distinct about linking to each Amazon Item Pages AND other shops on the identical post or web page – which is a thing a lot of hadn’t even deemed up till the huge Affiliate Commission Price Reduce by Amazon back in April.
Which Pages Can You Hyperlink To On Amazon?
As an Amazon Seller, you can hyperlink to many pages on Amazon that in the end market your personal merchandise on Amazon.
There are also many formats of URL you can use for numerous purposes, mainly about stimulating keyword rank on Amazon. You can use a tool like Gems from Helium10 to produce hyperlinks such as “super URLs” and “2-step URLs”.
The EcomCrew weblog covered the Terms Of Service (TOS) compliance of numerous URLs and techniques of receiving prospects more than to your Amazon listing – the ultimate conclusion is that there’s extremely couple of one hundred% Amazon Seller Terms Of Service Compliant techniques.
What is not covered in the post from EcomCrew is the capability to use the Amazon Attribution Plan to track the effectiveness of your site visitors campaigns to provide sales. It makes use of pretty a various tracking program to the Amazon Associates Affiliate Plan, but each give the capability to see which hyperlinks clicks are resulting in sales so you can calculate the RoAS of your External Off-Amazon Site visitors Campaigns.
Of course in terms of the pages you can hyperlink to in order to get persons to your item on Amazon, you can hyperlink to:
- Straight to the Amazon Item Listing
- To your Key Amazon Storefront Web page
- To an Amazon Storefront Web page committed to your Item.
- To an Amazon Item List
Go forth and link…
If you are in the Amazon Seller or Amazon FBA game, the subject of linking to Amazon comes up when you are pondering about External Site visitors For Amazon – a thing we specialise in at Future State Media. If you want to develop site visitors to your Amazon listing, get in touch with us these days.