Following the launch of Gorilla Hemp CBD Power Drink, Elegance will continue to roll out revolutionary items in the profitable power drink category. A sugar totally free line extension of Gorilla Hemp will be offered in choose markets in September, positioned to capture the expanding demand for “superior-for-you” power drink possibilities.
The productive launch of Gorilla Hemp is underpinned by an exclusive distribution agreement that Elegance not too long ago entered with Texas-primarily based KC Distributing, a former distribution companion for Red Bull. As portion of this agreement, KC Distributing will exclusively sell Elegance’s portfolio of power drink brands for a period of 12 months. They will also rebrand their fleet of delivery trucks with a Gorilla Hemp ad in order to raise further brand awareness in the Texas market place.
Separately, Elegance has announced many essential developments inside its bitters and spirits categories. Bittertales Aromatic Bitters will launch in September 2020, delivering a contemporary take on a classic cocktail staple that combines exceptional high quality and unmatched worth. The solution will initially launch in the off-premises market place, targeting shoppers who are interested in at-property cocktail consumption. Plus, all seven flavors of Australian Bitters Firm beverages will launch on Amazon USA at the finish of August 2020.
Two further solution innovations launching in Q3 and Q4 will enter Elegance into the quick-expanding RTD cocktail category, which has been fueling all round spirits market place development more than the previous year. VOCO, a initially-of-its-sort solution combining genuine vodka and coconut water will launch in October 2020 with 4 fruit flavors and a assortment pack. This canned cocktail solution will provide on the “superior-for-you” drinks trend with a low ABV formulation and 12 oz. format easy for on-the-go consumption. Twisted Shaker will launch in Q4 with a variety of spirits primarily based, medium ABV bottled cocktails highlighted by a premium packaging style. Each and every launch flavor will function a twist on a classic cocktail recipe, which includes Barrel-Aged Old Fashioned, Cucumber Gimlet and Espresso Martini.
Elegance has also unveiled its plans to enter the direct-to-customer space with Bevmart, an on-line beverage marketplace for the Australian market place. Bevmart is set to launch at www.bevmart.com.au in Q4, 2020, and will act as the exclusive on-line marketplace for the following Elegance items in Australia: Cheeky Vodka in 5 flavors, Cheeky Espresso Martini cocktails in 4 flavors, Coventry Estate Gin in 4 flavors, and Geo Liqueurs in 4 varieties.
To help the execution of these development initiatives Elegance has announced the addition of senior sales and advertising and marketing executives to its group, all of whom have practical experience operating at globe-class beverage brands.
About Elegance Brands, Inc.
Elegance Brands, Inc. is a international beverage corporation that develops, markets and distributes items with a concentrate on innovation. In addition to its flagship brand, Gorilla Hemp Power Drink, Elegance Brands delivers a variety of functional beverages, plus super-premium spirits and alcohol brands, which includes Elegance Vodka. For much more information and facts about the Elegance story, pay a visit to http://www.elegance-brands.com.
Forward Seeking Statements
This press release may possibly include information and facts about Elegance Brand’s view of its future expectations, plans and prospects that constitute forward-searching statements. Actual outcomes may possibly differ materially from historical outcomes or these indicated by these forward-searching statements for the reason that of a assortment of elements which includes, but not restricted to, dangers and uncertainties connected with its capacity to sustain and develop its enterprise, variability of operating outcomes, its improvement and introduction of new items and solutions, advertising and marketing and other enterprise improvement initiatives and competitors in the market, as effectively as the ongoing effects and uncertainty of the ongoing COVID-19 pandemic on the marketplace and all round international economy. Elegance Brands encourages you to critique other elements that may possibly have an effect on its future outcomes in its filings with the Securities and Exchange Commission.
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