Shawn ‘JAY-Z’ Carter debuts items from cannabis business: MONOGRAM


Mr Carter’s maiden cannabis brand name marks very first item launch because he accepted function of Chief Visionary Officer at The Moms And Dad Business

Recently, Shawn ‘JAY-Z’ Carter formally drops the very first items from his cannabis line, MONOGRAM As revealed in October 2020, the brand name marks a brand-new chapter within the cannabis area asserted on self-respect, care and consistency. After honoring those 3 tenets with 18 months of mindful pressure choice and precise growing practices, MONOGRAM is lastly prepared to present its core collection of items to the world.

Cannabis has actually been around for countless years, yet it is still a market whose tradition of experienced craftmanship is typically neglected, shared Mr Carter. I developed MONOGRAM to provide cannabis the regard it should have by showcasing the significant effort, time and care that enter into crafting an exceptional smoke. MONOGRAM items are next level when it pertains to quality and consistency and we’re simply getting going.

While MONOGRAM draws motivation and adjusts strategies from the farmers who have actually come in the past, it likewise looks for to redefine the cannabis classification by taking an individualistic method to explaining item experience. Introducing with 4 numbered stress designated “light”, “medium”, or “heavy”, MONOGRAM uses a clear and thought about sensory description for each item within the line– from preroll to hand roll to flower.

The recently presented MONOGRAM stress– No. 88, No. 96, No. 70 and No. 01– are presently readily available by means of the brand name’s 3 item classes:

  • THE OG HANDROLL— The very first item of its kind, THE OG HANDROLL (SRP: $50) takes motivation from the smoke experience of a premium stogie, however executes an exclusive roll strategy permitting the flower to burn gradually and equally for numerous sessions. Extremely trained craftsmen rollers break the flower down by hand and roll utilizing a time-honored procedure that was specifically architected by MONOGRAM Culture & & Growing Ambassador DeAndre Watson. A real artwork and workmanship that can not be automated, the roll itself burns tidy and clear whenever.
  • LOOSIES PREROLL PACK— The LOOSIES PREROLL PACK (SRP: $40) consists of 4 0.4 g prerolls that have actually been separately covered to cultivate common smoking cigarettes with ease. Each is filled with flower that has actually been produced to exacting requirements to make sure a premium experience. The product packaging itself makes a declaration and shows the magic held within: vibrant, hassle-free, top-shelf quality– any place, whenever.
  • FLOWER— Readily Available in 2g and 4g containers, MONOGRAM FLOWER (SRP: $40 & & $70) is cannabis refined. Grown in little batches to preserve control and quality, each flower is hand-selected and hand-finished by MONOGRAM professionals to offer the very best possible experience, from grow to smoke. The vibrant product packaging offers a display piece, while keeping the cannabis fresh and safeguarded from UV light.

  • MONOGRAM’s flower is cultivated at The Moms and dad Business’s flagship growing center in San Jose, California, utilizing a batch-by-batch method. Each plant gets tailored attention from the business’s specialist growers, who grade and choose every flower by hand. Led by Mr Watson, who has actually been dealing with the plant for over 25 years, the MONOGRAM group has actually established a program of prolonged humidity control, post-harvest care, cutting and flushing that ensures the completed item has actually reached its complete capacity as an exceptional smoke.

    MONOGRAM is the very first brand name substantiated Mr Carter’s collaboration with Caliva, California’s leading cannabis business, with whom the business owner signed up with forces in July 2019 to bring his flagship cannabis line to life. Following Caliva’s current arrangement with The Moms and dad Business (TPCO), Mr Carter has actually because accepted the function of Chief Visionary Officer for the recently formed corporation, which is expected to be the biggest openly traded cannabis business in California. Powered by TPCO’s direct-to-consumer retail design, all MONOGRAM items are readily available for purchase by means of the brand name’s best-in-class e-commerce platform by means of this link, which is devoted specifically to its particular cannabis line, in addition to at this link and choose Caliva in-store areas. On-demand shipment of the complete line of product is likewise presently used throughout Greater Los Angeles, Bay Location, and South Bay markets.


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