Mr Carter’s maiden cannabis brand name marks very first item launch considering that he accepted function of Chief Visionary Officer at The Moms And Dad Business
Recently, Shawn ‘JAY-Z’ Carter formally drops the very first items from his cannabis line, MONOGRAM As revealed in October 2020, the brand name marks a brand-new chapter within the cannabis area asserted on self-respect, care and consistency. After honoring those 3 tenets with 18 months of mindful stress choice and careful growing practices, MONOGRAM is lastly prepared to present its core collection of items to the world.
Cannabis has actually been around for countless years, yet it is still a market whose tradition of experienced craftmanship is typically ignored, shared Mr Carter. I developed MONOGRAM to offer cannabis the regard it should have by showcasing the incredible effort, time and care that enter into crafting a remarkable smoke. MONOGRAM items are next level when it concerns quality and consistency and we’re simply beginning.
While MONOGRAM draws motivation and adjusts methods from the farmers who have actually come in the past, it likewise looks for to redefine the cannabis classification by taking an individualistic technique to explaining item experience. Introducing with 4 numbered stress designated “light”, “medium”, or “heavy”, MONOGRAM uses a clear and thought about sensory description for each item within the line– from preroll to hand roll to flower.
The recently presented MONOGRAM stress– No. 88, No. 96, No. 70 and No. 01– are presently readily available through the brand name’s 3 item classes:
- THE OG HANDROLL— The very first item of its kind, THE OG HANDROLL (SRP: $50) takes motivation from the smoke experience of a premium stogie, however carries out an exclusive roll strategy enabling the flower to burn gradually and equally for several sessions. Extremely trained craftsmen rollers break the flower down by hand and roll utilizing a time-honored procedure that was specifically architected by MONOGRAM Culture & & Growing Ambassador DeAndre Watson. A real masterpiece and workmanship that can not be automated, the roll itself burns tidy and clear each time.
- LOOSIES PREROLL PACK— The LOOSIES PREROLL PACK (SRP: $40) includes 4 0.4 g prerolls that have actually been separately covered to promote common smoking cigarettes with ease. Each is filled with flower that has actually been produced to exacting requirements to guarantee a premium experience. The product packaging itself makes a declaration and shows the magic held within: strong, hassle-free, top-shelf quality– any place, whenever.
- FLOWER— Readily Available in 2g and 4g containers, MONOGRAM FLOWER (SRP: $40 & & $70) is cannabis improved. Grown in little batches to preserve control and quality, each flower is hand-selected and hand-finished by MONOGRAM professionals to offer the very best possible experience, from grow to smoke. The strong product packaging offers a display piece, while keeping the cannabis fresh and secured from UV light.
MONOGRAM’s flower is cultivated at The Moms and dad Business’s flagship growing center in San Jose, California, utilizing a batch-by-batch technique. Each plant gets customized attention from the business’s professional growers, who grade and choose every flower by hand. Led by Mr Watson, who has actually been dealing with the plant for over 25 years, the MONOGRAM group has actually established a program of prolonged humidity control, post-harvest care, cutting and flushing that ensures the completed item has actually reached its complete capacity as a remarkable smoke.
MONOGRAM is the very first brand name substantiated Mr Carter’s collaboration with Caliva, California’s leading cannabis business, with whom the business owner signed up with forces in July 2019 to bring his flagship cannabis line to life. Following Caliva’s current contract with The Moms and dad Business (TPCO), Mr Carter has actually considering that accepted the function of Chief Visionary Officer for the recently formed corporation, which is prepared for to be the biggest openly traded cannabis business in California. Powered by TPCO’s direct-to-consumer retail design, all MONOGRAM items are readily available for purchase through the brand name’s best-in-class e-commerce platform through this link, which is devoted solely to its particular cannabis line, along with at this link and choose Caliva in-store places. On-demand shipment of the complete line of product is likewise presently used throughout Greater Los Angeles, Bay Location, and South Bay markets.