Shawn ‘JAY-Z’ Carter Debuts MONOGRAM

LOS ANGELES— Shawn ‘JAY-Z’ Carter formally droped the very first items from his cannabis line, MONOGRAM. As revealed in October 2020, the brand name marks a brand-new chapter within the cannabis area asserted on self-respect, care and consistency. After honoring those 3 tenets with 18 months of mindful stress choice and careful growing practices, MONOGRAM is lastly prepared to present its core collection of items to the world.

Cannabis has actually been around for countless years, yet it is still a market whose tradition of knowledgeable craftmanship is typically neglected,” shared Mr. Carter. “I developed MONOGRAM to offer cannabis the regard it is worthy of by showcasing the significant effort, time and care that enter into crafting an exceptional smoke. MONOGRAM items are next level when it concerns quality and consistency and we’re simply starting.”


While MONOGRAM draws motivation and adjusts methods from the growers who have actually come in the past, it likewise looks for to redefine the cannabis classification by taking an individualistic method to explaining item experience. Introducing with 4 numbered pressures designated “light,” “medium,” or “heavy,” MONOGRAM uses a clear and thought about sensory description for each item within the line– from preroll to handroll to flower.

The freshly presented MONOGRAM pressures– No. 88, No. 96, No. 70 and No. 01– are presently offered by means of the brand name’s 3 item classes:

THE OG HANDROLL– The very first item of its kind, THE OG HANDROLL (SRP: $50) takes motivation from the smoke experience of a premium stogie, however carries out an exclusive roll method permitting the flower to burn gradually and equally for numerous sessions. Extremely trained craftsmen rollers break the flower down by hand and roll utilizing a time-honored procedure that was specifically architected by MONOGRAM Culture & & Growing Ambassador DeAndre Watson. A real masterpiece and workmanship that can not be automated, the roll itself burns tidy and clear whenever.

LOOSIES PREROLL PACK– The LOOSIES PREROLL PACK (SRP: $40) includes 4 0.4 g prerolls that have actually been separately covered to cultivate common cigarette smoking with ease. Each is filled with flower that has actually been produced to exacting requirements to guarantee a premium experience. The product packaging itself makes a declaration and shows the magic held within: vibrant, hassle-free, top-shelf quality– anywhere, whenever.

FLOWER– Offered in 2g and 4g containers, MONOGRAM FLOWER (SRP: $40 & & $70) is cannabis refined. Grown in little batches to keep control and quality, each flower is hand-selected and hand-finished by MONOGRAM specialists to offer the very best possible experience, from grow to smoke. The vibrant product packaging offers a display piece, while keeping the cannabis fresh and safeguarded from UV light.

MONOGRAM’s flower is cultivated at The Moms and dad Business’s flagship growing center in San Jose, California, utilizing a batch-by-batch method. Each plant gets tailored attention from the business’s specialist growers, who grade and choose every flower by hand. Led by Mr. Watson, who has actually been dealing with the plant for over 25 years, the MONOGRAM group has actually established a program of prolonged humidity control, post-harvest care, cutting and flushing that ensures the ended up item has actually reached its complete capacity as an exceptional smoke.

MONOGRAM is the very first brand name substantiated Mr. Carter’s collaboration with Caliva, California’s leading cannabis business, with whom the business owner signed up with forces in July 2019 to bring his flagship cannabis line to life. Following Caliva’s current arrangement with The Moms and dad Business (TPCO), Mr. Carter has actually considering that accepted the function of Chief Visionary Officer for the freshly formed corporation, which is expected to be the biggest openly traded cannabis business in California. Powered by TPCO’s direct-to-consumer retail design, all MONOGRAM items are offered for purchase by means of the brand name’s best-in-class e-commerce platform, which is committed solely to its particular cannabis line, in addition to at and choose Caliva in-store places. On-demand shipment of the complete line of product is likewise presently used throughout Greater Los Angeles, Bay Location, and South Bay markets.

MONOGRAM is the very first cannabis line presented by Shawn ‘JAY-Z’ Carter, marking a brand-new chapter in the area specified by self-respect, care and consistency. Honoring the craft of cannabis and the craftsmens who have actually been dealing with the plant for centuries, the MONOGRAM group utilizes mindful stress choice, premium flower grown in California and careful growing practices to guarantee an exceptional smoke. Introducing with 4 exclusive pressures designated “light,” “medium” or “heavy,” MONOGRAM differentiates each of its items with a plainly specified sensory experience. The core line consists of 2g and 4g containers of flower, the Loosies Preroll Load, and The OG Handroll– an unique, cigar-style handroll planned to burn gradually and equally for numerous sessions. To find out more see

The Moms And Dad Business (TPCO Holding Corp.) (OTCQX: SBVCF, NEO: SVC.A.U, SVC.WT.U) will be California’s leading vertically-integrated cannabis business integrating best-in-class operations with leading voices in pop culture and social effect. The Moms and dad Business combines international icon and business owner Shawn “JAY-Z” Carter, home entertainment powerhouse ROC COUNTRY, California’s leading direct-to-consumer platform CALIVA, and leading cannabis and hemp maker, LEFT COAST VENTURES, to form a cannabis market leader for the post-prohibition period. Chief Visionary Officer Shawn “JAY-Z” Carter, among the most acknowledged and commemorated business owners of our time, guides The Moms and dad Business’s brand name technique in collaboration with Roc Country, the world’s preeminent home entertainment business with a lineup of culture-making artists, professional athletes and influencers. The brand names we construct together will pave a brand-new course forward for a tradition rooted in equity, gain access to, and justice. See “Forward Looking Declarations” listed below for additional information on The Moms and dad Business.

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