Korol

Korol|Identifying & & Branding for <a title class="aalmanual" target="_blank" href="https://v.gotanka.com/869ea410-c449-4a26-bab5-867674e5a61d" rel="noopener">Cannabis</a> Lighting Innovation|AtticSalt

BRANDING THE FUTURE OF HOUSE GROW

Life Time LED discovered us while looking for a branding partner to assist them specify and develop a brand-new lighting innovation brand name developed particularly for craft cannabis growers. Their innovation and item quality is far above the market requirement so our primary goal was to develop a refined name and identity that commands premium rates while setting them apart from their competitors.

What We Did

Calling, Tagline, Brand Name Architecture, Visual Identity System, Website Design, Movement Graphics

Group

Rani Sweis, Innovative Instructions
Hermes Mazali, Art Instructions
Emiliano Carbone, Style
Kathy Morgan, Method

Animation-graphics-phoenix

I never ever anticipated that our brand name would look this excellent. I’m actually drooling over here.

ANDREW BERNAL, CEO, KOROL

A name that paints the photo.

Motivated by the enchanting red ish color of the lighting innovation, we challenged ourselves to come up with a name that recorded the ambiance of that hypnotic radiance. And provided the primarily male market of the at-home craft grower calling it Coral, pink, or purple simply would not have actually been the exact same. Neurologically the brain signs up the inflections in the K also its look as manly. By switching the C/A for K/O we had the ability to provide the vibrant vibes and calm our macho audience. Most importantly we had the ability to rapidly hallmark it due to the fact that of its fabricated nature.

Turn the switch

It was time to turn the lights off on their generic, out-of-date logo design. We crafted a story-filled brandmark that interacts the worth of the brand name. The K-Ray logo design and wordmark stimulates Korol’s uncompromising quality and looks definitely spectacular, day or night.

Korol_Rebrand

Unapologetically vibrant language.

Korol’s spoken identity is the structure for which whatever has actually been created around and is a hybrid of both of its co-archetypes. The strong and positive copy is expressive of the main “Ruler” archetype. And the amusing humor draws out the brand name’s “Artist” personality.


how-to-write-a-tagline

Clarifying The Logo Design


Print & & Product Packaging


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